Organizational performance is a reflection of culture.
Strong cultures require leaders that consistently inspire trust and create belief in purpose, values, and each other.
By growing leaders and cultures, AAL impacts the top and bottom line, retains great people, and enriches lives.Rob Nielsen, AAL CEO
CEO & FOUNDER
Rob Nielsen has dedicated his career to creating and implementing leadership, cultural alignment, and peak performance strategies for organizations across the country.
A graduate of the United States Military Academy at West Point, Nielsen has taken the leadership skills learned as a scholar-athlete (a boxing champion and All-American water polo player), a Captain and scout pilot in the U.S. Army, and applied them to business.
For over three decades, whether leading soldiers in the field, developing start-ups or helping advance hundred million-dollar companies, this unique developmental model has been used to achieve peak financial performance by inspiring, empowering and challenging teams. This philosophy is based on the belief that the most powerful and lasting solutions are achieved through the trust, collaboration and emotional commitment of each stakeholder.
In founding All American Leadership, Nielsen has assembled a powerful, committed group of professionals, ranging from Ph.D. level professors to highly successful business and military leaders, each representing decades of experience in leading, educating, and developing leaders of character.
A published writer and speaker, Nielsen and his team engage with CEOs and their organizations to develop leaders, align cultures and accelerate success.
CFO & PRESIDENT
Toni Clubb is a dynamic and experienced senior executive and current Board of Directors member. She has 40 years of proven expertise in making a positive impact in each professional capacity she has taken on. She is exceptionally skilled in strategic planning, managerial accounting, business information systems, and business mergers and acquisitions. Toni understands the importance of fostering positive client relations and professional business relationships.
Toni currently serves as President for All American Leadership (AAL), a premier organization that focusses in culture and leadership development. She works with the distinguished faculty members in a collaborative, diverse and dedicated team environment. The AAL organization is passionate about empowering client organization in achieving performance improvement through the development of high performing cultures. Before AAL, Toni served for 21 years as CFO for Vitatech Nutritional Sciences, an FDA-licensed pharmaceutical manufacturing company with over $60 million in annual sales. Along with her financial responsibilities at Vitatech, she also served as Project Manager for a major ERP system implementation. The implementation was a great success, despite the complex validation-required pharmaceutical environment.
Toni’s rise to the executive level has been through accounting and finance. She served as Controller for PepsiCo, Cort Furniture Rental, and Griswold’s Hotels and Restaurants. She has held various accounting and financial positions with Del Taco and El Torito Restaurants. Throughout her career, she has been a team player and leader, committed to the attainment of company objectives though consistent, superior performance.
Toni graduated with high honors from Florida International University, where she attended on a full athletic and academic scholarship. She earned an MBA from National University, where she was awarded a Leadership scholarship and represented the university as a student spokesperson.
Toni competes internationally in masters’ volleyball and participates each year in USA Open Volleyball events. She also frequently engages in women’s empowerment programs as well as public speaking at events on a range of business topics with professional CFO organizations. She is happily married, has a son and daughter, and is a devoted grandmother.
Executive VP - Strategy & Public Service
Rick Rochelle’s primary passion is empowering teams by enhancing and integrating their strengths—emotional, intellectual, and physical. A lifelong scholar-athlete and student of leadership for 30 years, he has significant leadership education, coaching, and business experience. As an undergraduate at Princeton University, his twin passions were academics and wrestling. In 1985, Rick discovered a third passion—the study of leadership—while attending the National Outdoor Leadership School (NOLS). The curriculum stressed the idiosyncratic notion of expedition behavior, selflessness leading to enhanced team performance, which fits well with All American Leadership’s model of changing culture through character, empathy, trust, and accountability.
Rick earned a B.S. in Civil Engineering from Princeton (1987) and an M.S. in Ecology from Colorado State University (1991). He joined the NOLS faculty in 1987 and amassed 310 weeks (median is 60) teaching leadership on remote wilderness expeditions on five continents, making him one of NOLS’ most experienced faculty members. He loves receiving notes from students about the life-changing nature of these courses, whether from executives, college students, Navy SEALs, or this e-mail from orbit. But Rick is most proud of a series of successful rescues: a week-long ordeal for an appendicitis patient in the Himalayan monsoon, night rappelling down steep ice at 17,000’ for cerebral edema, leading Kikuyu rangers and carrying a man gored by a buffalo down elephant trails on Mt. Kenya, following a bearing through a whiteout on Denali for a perforated ulcer, searching for a lost caver for 40 hours in the Black Hills, and others.
As program supervisor, then assistant director of NOLS Alaska from 2003 to 2008, Rick learned more about how to transfer leadership skills to business, heading a team that oversaw expeditions from the Pacific to the summit of Denali. He earned a certificate in non-profit management from the University of Alaska and focused the team on identifying and enhancing business practices contributing to student success, optimizing product quality and expense management. He also customized leadership curriculum for the U.S. Naval Academy, Wharton, NASA, and others.
In 2008, Rick was named Director of NOLS Professional Training, which customizes leadership courses for organizations. For seven-plus years, he led a values-based process, articulating clear purpose, intent, and a unique value proposition. The team made improvements throughout the value chain, increasing quality and consistency, more than doubling enrollment. By the end of his tenure, the department had run 38 expeditions for astronauts (4 of which he led), adding mission control personnel to enhance ground-orbit communication, and designing curriculum in preparation for missions beyond low earth orbit. More than 20% of U.S. Naval Academy midshipmen participated in leadership practica annually. The slate of business schools grew from Wharton and Kellogg to 8 of the top 20 MBA programs. Other clients included Google directors, the country’s largest wildland fire academy, elite military units, prestigious scholars’ programs, and top-tier secondary schools. They exceeded budget targets during the global downturn, with a compound annual growth rate of 15% (budget 10%), growing the bottom line by a factor of 4.5 (budget 2.2). As an intrapreneur (one designated to lead a division charged with innovation) in an organization that just turned 50, Rick is familiar with cultural barriers to change.
Rick and his wife of 25 years, Shannon, still lead expeditions for NOLS. He believes leadership acumen gained in one ambiguous, unpredictable environment transfers well to another—from the backcountry to the boardroom. Always excited to find effective ways to enhance team performance, in 2015 Rick proudly joined the passionate All American Leadership faculty.
director, curricula development
As an Air Force Colonel, Joseph Sanders served as the first Senate-confirmed Permanent Professor and Director, Center for Character & Leadership Development, United States Air Force Academy, CO. During this time, he profoundly influenced the moral and ethical growth of over 13,000 cadets and staff, while supervising over 960,000 hours of character and leadership education, experiences, and training. In addition, Sanders has served as a Missile Combat Crew Commander and Instructor. He has been assigned to the Pentagon at US Air Force Headquarters; where he was responsible for formulating, developing and reviewing human capital policies and strategic plans for the Secretary of the Air Force. Sanders has also assumed the Air Force’s most sacred leadership responsibility as the commanding officer for training, support, and combat units.
A renowned expert, Sanders earned his PhD in leadership and human resource development from Colorado State University in 2003, where he was recognized as a top graduate in his doctoral program. He has authored and published several articles and book chapters on topics ranging from transformational and servant leadership to organizational spirituality and moral development. In addition, Sanders has delivered over 2,000 lectures and workshops on these topics to a variety of audiences. Specifically, as a former collegiate athlete and indoor professional football player, Sanders has been sought by coaches and teams at all levels to apply his expertise in the athletic context. Sanders has also applied his expertise to developing a national award winning ‘coaching program’ for character development and to the founding of a peer-reviewed journal for character and leadership integration.
Sanders has served his community in multiple capacities. He has regularly hosted and keynoted church conferences and retreats, taught Bible classes, and led a local ministry for the homeless in Colorado Springs, CO. Sanders also served as the Air Force Academy’s lead for community service; garnering the President’s Higher Education Community Service Honor Roll six times and guiding the contribution of 200,000 hours of volunteer service. However, Sanders’ most significant contribution to the community is his family. He and his wife, Lourdes, are the proud parents of Isaiah, Jasmine, and Josiah.
Sanders is currently the Vice-President of C-Force Academy; a team of professionals who are committed to impacting culture and community through character. He is also the Director for Leadership Development at All American Leadership; an organization that inspires, empowers, and challenges leaders to create and sustain elite cultures.
Director, Leadership Development
Hi! I’m Greg Stone. I’m a leader and contributor who is privileged to be a member of the All American Leadership team. I’ve had amazing opportunities in leadership, management, training and team building. I was honored to serve our Nation and Army as a career Army officer; I currently serve as the President of the Board of Directors of a veteran-serving nonprofit. I’ve also had the chance to serve as an interim Executive Director in the Big Brothers Big Sisters organization and as Deputy General Manager for a $55M division of the $1.9B Cubic Corp.
Organizations and the great people who comprise them are today faced with tough, complex challenges… I’m prepared and excited to help teams and their members get better every day. I recognize the immense impact of the entire range of stakeholders committed to organizational excellence. I listen, I care for those who are being led, I work to shape the future and deliver results. I know the imperative of strong relationships and accountability. I’ve had outstanding success committing to the incredible people who form our teams. I’m committed to a bedrock foundation of personal and professional integrity; I believe with all my heart that trust is the underpinning of greatness.
Leadership, training, teamwork, and trust make me “tick.” I received a Master of Science Degree in Human Organization Science from Villanova University; I received my Bachelor of Science Degree from the US Military Academy at West Point. I was honored to serve as the Commandant of Cadets at The Citadel in Charleston, SC; I also had the incredible chance to serve my alma mater as Chief of Staff and Deputy Commandant for the US Corps of Cadets at West Point.
Regardless of any of my professional accomplishments, far and away the accomplishment for which I am most proud is that of father (and grandfather) to my family and husband for 38-years to an amazing Army mom. All four of my children (2-sons and 2-daughters) were commissioned officers in the US Army on graduation from college; both daughters, in turn, married Army officers. Each of them, daughters, sons, and son-in-laws alike, served one or more combat tours in Iraq or Afghanistan. They know the privilege of leading our Nation’s young people; they inspire me each and every day to want to be a leader of excellence.
I’m confident in my skills and thrilled to have joined All American Leadership. I know I can make an impact…I know I can help make a difference.
Director, Leadership Development
My name is Bob Schoultz. I graduated from Stanford University in 1974 with a degree in Philosophy and a strong athletic background, which led me to select Basic Underwater Demolition/SEAL training as an avenue to repay my NROTC scholarship obligations. I became a SEAL officer in 1975, and over the next 30 years, served in numerous SEAL positions not only in the US, but in Europe and Latin America, and spent some time in Africa and Southeast Asia. My family and I lived overseas on four different occasions for a total of 8 years. I also learned a lot about leadership, by observing others, being led by good and not-so-good leaders, and on-the-job training in leadership positions from Platoon Commander, to SEAL Unit Commander in Panama to Commanding all the SEAL Teams on the East Coast as a Group Commander. During my final tour in the Navy, I was selected to be the Director of Character Development and then Officer Development at the US Naval Academy, where I realized that developing junior and mid-level leaders had been what I had enjoyed most during my career with the SEALs.
Upon leaving the Navy in 2005, I was able to continue my passion for character and leader development as the Director of the Master of Science in Global Leadership (MSGL) program in the Business School at the University of San Diego. Over the next six years, I significantly grew the MSGL program, taught its Ethics for Global Business course, and learned how my military experience and values transferred well into the business sector. In 2011, I chose to enter the private sector and continue to serve as an educator in the broadest sense of the word. I continued to teach in the MSGL program as an adjunct, have been involved in corporate education in various venues, and additionally, do consulting, coaching, and speaking. In 2015 I found that my values and approach to leader development were very much in synch with All American Leadership, and I proudly agreed to become a member of the AAL faculty team.
Director, Leadership Development
Lieutenant Colonel (Ret.) Mike Lerario has been a student and practitioner of leadership for nearly 40 years. A 1983 Graduate of the United States Military Academy, Mike served 23 years as an Infantry Officer before retiring from the Army in 2006. He deployed in combat operations with conventional and special operations forces, both as a soldier and as a civilian. His most recent deployment was to Afghanistan in 2014 where he served as Senior Advisor to the Commander of ISAF Joint Command (IJC).
Since retiring from active duty, he has worked as a consultant for the government and for private industry, helping to solve difficult problems and to prepare people and organizations for success in ambiguous and challenging environments. His greatest interest lies in leader assessments and development as well as the recruiting, assessment and selection and training (RAST) of high performing individuals. He serves as an Adjunct Researcher to The RAND Corporation and is an Adjunct Faculty member of Fayetteville State University in the MBA program teaching organizational leadership. He also has a Project Management Professional (PMP) certification.
In October of 2016, Mike published Leadership in Balance: The Fulcrum-centric Plan for Emerging and High Potential Leaders. He also designed and developed the Leadership Fulcrum Assessment© as a tool to help leaders understand their natural tendencies in the four essential leadership domains of Communications, Adaptability, Focus and Influence
He has a BS in General Engineering and a MA in Leadership Development, both degrees from the United States Military Academy, West Point, NY.
For more than 40 years, it has been a privilege, honor, and humbling experience to serve in leadership roles in both the US military and in civilian life. This includes 14 years in international banking with Chase Manhattan and other banks in Europe, Latin America, and New York. Thereafter, for more than 20 years, I contributed to the success of public and private firms helping more than 20 entrepreneurs start and build successful businesses.
I served as CFO for a publicly traded, clean-tech, start-up company. Having worked internationally more than 20 years, I performed finance and sales leadership functions conducting business in Portuguese, German, and Spanish. My greatest personal achievement has been my 44-year love affair with wife and best friend, Marianne. I encourage everyone to achieve objectives through meaningful endeavors that promote success for life.
I earned a B.S. degree from the U.S. Naval Academy and an MBA from The Thunderbird School of Global Management. I am a proud member of Rotary of Signal Hill.
When I consider the opportunity we at AAL have to share our enthusiasm for leadership and culture development and see the joy it brings to other like –minded individuals and organizations, I get goosebumps.
Director, Leadership Development
BP McCoy is a retired Marine Corps Officer with extensive leadership experience in the most demanding and unforgiving environments on six of the seven continents. He was decorated multiple times for valor and wounds received in battle while leading a Task Force that spearheaded the 2003 invasion of Iraq, toppled the Saddam Statue in Baghdad, and fought house to house in Fallujah in 2004. Upon retiring BP became an executive for a niche defense contractor firm delivering non-material solutions to special operations and US Government intelligence entities. BP moved on from business to focus exclusively on developing leadership skills in organizations and individuals.
BP believes that leadership is the X-Factor…the difference that makes a difference that will enable one organization to outcompete another in any contested environment, from battlefield to boardroom. When a leader is successful he or she is able to ‘create belief’ in the mission, the vision and in each other. In doing so not only does the bottom line benefit, but one adds value to peoples lives and one retains the best employees.
Director, Program Management
Martha Lerario grew up in an Army family and has spent the last 31 years raising one. She has lived her life leading, teaching and serving others. Her passion and interests have focused on developing individuals and families in the Army and serving in the communities around the globe where she has lived.
For ten years Martha served as Core Trainer and curriculum developer for the Army Family Team Building (AFTB) program. Most recently, in order to give back to Fayetteville, North Carolina, she spent five years working as a director for a non-profit organization located there.
Martha studied English and Journalism in college and holds a BS in Communication Arts from James Madison University.
Certified Executive Leadership Coach and Organizational Performance Consultant
Brandon is on a mission to change the world, one great leader at a time. A passionate student of the art and science of great leadership, Brandon has spent his career leading global operations, honing top talent, and molding high performing teams from the board room to the fields of friendly strife and beyond.
In addition to his work as a coach and facilitator with the world-renowned Center for Creative Leadership, the Center for Character and Leadership Development, and the Profession of Arms Center of Excellence Brandon is the Founder and Head Coach of Hustl, a Veteran-Owned Small Business providing agile performance solutions to help tackle some of the world’s most important leadership challenges. A graduate of the Air Force Academy, Brandon learned the art of mindful leadership and purposeful action while serving as a decorated combat pilot, flight instructor, and football coach in the Air Force, and as an advisor to C-Suite Executives and elected officials. He continues to serve as a pilot in the Colorado Air National Guard and as an active community leader. Brandon and his wife are proud parents of 3 young children.
Brandon has worked with diverse global leaders in Healthcare, Marketing, Education, Sports, Non-Profit, Aerospace, Technology, Economic Development, Construction, Government, Law, Military, and other industries.
Brandon’s relational approach to coaching empowers leaders by helping them identify and embrace purpose in their life and work, and by supporting meaningful action which produces purpose-driven results. He challenges leaders to courageously take ownership of their role in developing high performing teams and cultures, and to lead with compassion, empathy, and vision. Brandon leverages industry-leading assessments to help leaders discover data-backed insights that help to improve self-awareness and team performance. Central to all engagements is a trusting partnership between Brandon and the leader, each committed to helping the leader thrive in meaningful and enduring ways.
Director, Curriculum Innovation
Dr. Kevin Basik has spent over 23 years studying and applying values-based leadership development. A 1993 graduate of the United States Air Force Academy, Kevin earned his Master’s in Industrial and Organizational Psychology and his PhD in Organizational Behavior, studying the concept of “behavioral integrity” as a driver of trust, accountability and performance.
He is a 23-year officer veteran of the US Air Force, where his assignments included Chief of national leadership training for Air Force ROTC, Assistant Director at the Air Force Academy’s Center for Character and Leadership Development, and a culminating tour as the Air Force’s top advisor to the Secretary of Defense for professionalism and ethical leadership
Consultant, Leadership Development
Bruce served in the Navy for over 30 years as an intelligence officer. He is a graduate of the U.S. Naval Academy, served as a National Security Fellow at Harvard’s Kennedy School of Government, and completed the Leadership Coaching program at Georgetown University.
During his Navy career, he sailed the Atlantic, Pacific, and Indian Oceans aboard aircraft carriers and amphibious ships, served in crisis and conflict in the Mediterranean Sea, Persian Gulf, Horn of Africa, Korean Peninsula, and the southern Philippines, and survived the 9/11 terrorist attack on the Pentagon. He has led complex interagency and multinational teams in the Middle East, East Asia, and Washington DC, and managed multi-million dollar programs at the C-suite level, aligning strategy and organizational design with budgets and capabilities, optimized for mission success. As the Commander of a large intelligence center in Hawaii, he served as the chief executive leader of a diverse 1200-member (military and civilian) organization with geographically dispersed facilities and cross-functional members from multiple government agencies and all U.S. military services.
Bruce is committed to helping organizations be better led. He has coached emerging leaders and senior executives at the World Bank’s International Finance Corporation, the consulting firm Heidrick & Struggles, the non-profit Miriam’s Kitchen in Washington, DC, and other regional non-profits in San Diego including the Metropolitan Area Advisory Committee on Anti-Poverty and The Salvation Army’s Ray & Joan Kroc Center. He recently completed a PhD in Leadership Studies at the University of San Diego where he researched advanced methods for executive leader development with the National Outdoor Leadership School.
Director, Leadership Development
Over the last forty years, I’ve advised senior executives in a wide variety of organizations. I’ve helped CXOs of industry leading communications and technology companies grow their companies exponentially. I’ve helped leaders of old line utility companies revitalize their moribund cultures. And I’ve helped directors of international policy institutes establish their global presence.
My work has included development coaching to executives and their teams leading organizational transformations at Disney World, Lucent Technologies, Intel, Kaiser Permanente and Unocal. I was fortunate to help build out the wireless industry, spending twelve years as an integral member of the executive teams that started and operated Cellular One and Nextel Communications.
In the late nineties, I spent five years providing periodic Conflict Resolution Seminars for policy leaders from the Turkish and Greek factions on the war torn Island of Cyprus. I was a founding consultant of Interaction Associates, the internationally known facilitation and training firm. I have a Masters Degree from the University of San Francisco in Community Organization and OD and am a contributor to The Dance of Change, the Fifth Discipline Resource Book.
I am a pioneer in the application of the principles of Aikido [The Art of Peace] and Bohm’s Dialogue to leadership mastery, team synergy and organizational strategy. I have studied and taught Aikido for over forty years and am a master of Haiku, the Zen poetry of deep presence in Nature. I have two daughters, both professionals in the health industry, and my wife, Susan, and I live on Whidbey Island in the Puget Sound.
Director, Leadership Development
David is a Corporate Trainer, Executive Coach, and Professional Speaker focused on transforming managers into high-performing leaders.
A graduate of the United States Military Academy at West Point, he earned his degree in Leadership Development/Systems Engineering and led combat soldiers in the U.S. Army for nearly a decade. Most notably, he deployed in 2003 while in support of Operation Iraqi Freedom.
Following military service, David established himself as a business development professional while working for a multi-billion dollar construction company. Applying his military leadership experience, he grew his business unit to nearly $400 million, setting a new company sales record. David next joined a mid-sized consulting firm and successfully directed project teams delivering professional services to agencies of the Federal government. Ultimately, his passion for building effective leaders and teams inspired him to pursue a career as a leader development professional.
David has since trained and coached thousands of leaders, primarily in Fortune 500 companies to include Google, Schlumberger, Accenture, Harris Corporation, Arthur Gallagher, Johns Manville, Hogan Lovells, and Facebook.
He has his Master of Science in Organization Development (MSOD) at American University in Washington, D.C., as well as completing advanced leadership development studies at Harvard University. He is a graduate of the ICF accredited Executive Coaching program offered through Newfield Network and an International Coaching Federation (ICF) certified coach.
To further support his client’s coaching requirements, David holds expertise in the MBTI, DiSC, PMAI, and EQ-i 2.0 behavioral assessments, as well as in non-verbal (somatic) communication.
Director, Leadership Development
Missy has coached, mentored, and facilitated leadership developmental experiences for countless teams and organizations across the country, ranging from small non-profits to large hospital systems, and from large corporations to the NASA Astronaut Corps.
As a servant leader, Missy serves on her city council, economic development board, community foundation board, regional commercial air service task force and Nordic ski education nonprofit.
Regardless the team, Missy brings an energy and commitment to inspire, empower and challenge everyone she works with.